Beyond Start-Up (Level II)

Scaling Your Entrepreneurial Journey: Marketing Strategies for Making Business Profitable

Cyntax Health Projects Learning Hub | Author Level 1

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What you will learn

  • The course is designed to equip aspiring entrepreneurs and business enthusiasts to make their business profitable by developing tailored marketing plan.

  • Through this course, you will develop an understanding of formulating marketing strategy targeting focused target market along with scaling operations.

This course consists of four modules, each focusing on a crucial aspect of marketing for building a profitable business.

Module 1: Developing a marketing plan
Product
Price
Promotion
Place
Partnership

Module 2: Assessing Business target market
Target market
Target market segmentation
Competitive advantage
Value of proposition

Module 3: Developing scalable operations
Strategic initiative
Human resource plan
Operating KPI and review
Growth plan
Income statement & sensitivity analysis

Module 4: Connecting with trade chambers
Registration with chambers
Benefits of chamber for trade promotion

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Meet Your Instructor

Instructor
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0 Students
Author Level 1
5 Courses
About Instructor

The trainer Prof. Dr. Madeeha Malik is a healthcare entrepreneur, researcher, trainer, community builder, pharmacist, academician, public health expert and an advocate of gender equity. She has the honour of being the first youngest and only female Professor of Pharmacy Practice in Pakistan. She has also served as Visiting Professor at University of Illinois, Chicago, USA to strengthen research and academic collaboration between US and Pakistani Pharmacy Schools. She is the alumni of Academy of Women Entrepreneurs exchange program, by US state Department, CaterpilHers by Miller Centre for social entrepreneurship, USA, Pak Launch Women Accelerator by US-Pak women business council as well as Greater Good Accelerator Program by Atlas Corp, USA. She is also the member of executive committee of Islamabad Women Chamber of Commerce & Industry and also member of Women Business Think Tank, Lahore Chamber of Commerce & Industry. She has received numerous awards including CXO Global Forum Top Entrepreneur of the Year 2024 award, Women Leading Change Asia Pacific Entrepreneur of the year award 2023, PUAN Distinguished Alumni of the year Award 2022 by US Embassy, 1st Businesswomen Excellence Award 2022 by President of Pakistan, 1st Leadership Award 2022 by First Lady of Pakistan, International FIP Rising Stars Award 2022 given to 20 women from 14 countries around the globe and Fatima Jinnah National Award 2021 by Government of Punjab. She has been featured among the top entrepreneurs from the USPWC-Pak Launch Accelerator for “Trailblazing Pakistani Female Entrepreneurs” by US Pakistan Women Business Council. She has also served as a mentor for AWE Cohort 2022 as well as 2023, Egwis Summer Research Program and PUAN summer internship program 2022.

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10000.00 Rs 15000.00 Rs

33.33% off
  • Course Duration
    0
  • Course Level
    Intermediate
  • Student Enrolled
    0
  • Language
    English
This Course Includes
  • 0 Video Lectures
  • 0 Quizzes
  • 0 Assignments
  • 0 Downloadable Resources
  • Full Lifetime Access
  • Certificate of Completion