Entrepreneurial Business Development (Level-II)

Master Class in Market and Investment Readiness for Profitable Business

Cyntax Health Projects Learning Hub | Author Level 1

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What you will learn

  • The course is designed to equip aspiring entrepreneurs and business enthusiasts to make their business profitable by improving market readiness of the products and services.

  • Through this course, you will develop an understanding of business impact models, investment readiness plans and connecting to investors for scalability and trade promotion

This course consists of six modules, each focusing on a crucial aspect of Market and Investment Readiness for building a profitable business.

Module 1: Developing Business Impact Model
Mission statement
Problem statement
Solution description
Theory of change
Impact metrics

Module 2: Developing investment readiness plan
Cash flow analysis
Impact capital
Justifiable ask
Fundraising plan

Module 3: Calculating business net worth for setting financial goals
Introduction to business net worth
Calculating business worth
Setting financial goals
Calculating a business Cash Flow Statement

Module 4: Connecting with venture capitalists
What is equity?
Comfort zone
Dealing with investors
Capital action plan

Module 5: Developing strategy for trade promotion
Understanding International Market Dynamics
Crafting a Comprehensive Trade Promotion Strategy
Tailoring Trade Promotion Strategies for Different Audiences
Selecting the Right Channels for Trade Promotion
Integrating Digital Strategies into Trade Promotion
Budgeting for Trade Promotion Campaigns
Analysing Successful Trade Promotion: Case Studies

Module 6: Tailored Investment Readiness Plans
Participants will practice to develop different readiness plans according to their business.

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Meet Your Instructor

Instructor
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0 Students
Author Level 1
5 Courses
About Instructor

The trainer Prof. Dr. Madeeha Malik is a healthcare entrepreneur, researcher, trainer, community builder, pharmacist, academician, public health expert and an advocate of gender equity. She has the honour of being the first youngest and only female Professor of Pharmacy Practice in Pakistan. She has also served as Visiting Professor at University of Illinois, Chicago, USA to strengthen research and academic collaboration between US and Pakistani Pharmacy Schools. She is the alumni of Academy of Women Entrepreneurs exchange program, by US state Department, CaterpilHers by Miller Centre for social entrepreneurship, USA, Pak Launch Women Accelerator by US-Pak women business council as well as Greater Good Accelerator Program by Atlas Corp, USA. She is also the member of executive committee of Islamabad Women Chamber of Commerce & Industry and also member of Women Business Think Tank, Lahore Chamber of Commerce & Industry. She has received numerous awards including CXO Global Forum Top Entrepreneur of the Year 2024 award, Women Leading Change Asia Pacific Entrepreneur of the year award 2023, PUAN Distinguished Alumni of the year Award 2022 by US Embassy, 1st Businesswomen Excellence Award 2022 by President of Pakistan, 1st Leadership Award 2022 by First Lady of Pakistan, International FIP Rising Stars Award 2022 given to 20 women from 14 countries around the globe and Fatima Jinnah National Award 2021 by Government of Punjab. She has been featured among the top entrepreneurs from the USPWC-Pak Launch Accelerator for “Trailblazing Pakistani Female Entrepreneurs” by US Pakistan Women Business Council. She has also served as a mentor for AWE Cohort 2022 as well as 2023, Egwis Summer Research Program and PUAN summer internship program 2022.

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20000.00 Rs 25000.00 Rs

20.00% off
  • Course Duration
    0
  • Course Level
    Advanced
  • Student Enrolled
    0
  • Language
    English
This Course Includes
  • 0 Video Lectures
  • 0 Quizzes
  • 0 Assignments
  • 0 Downloadable Resources
  • Full Lifetime Access
  • Certificate of Completion